You will enjoy these 12 life lessons and want to work them into your business routine immediately. In his usual style, Malcolm is both effective and humorous. He'll keep you on your toes and leave you wanting more. As always we must put our disclaimer on it: Sometimes the truth hurts…but it will sure get you results…
1- Competitive Capabilities
Staying on the top of the game
2- Discovering Your Business Genetics
The 4Ps of business genetics
3- Stop Throwing Your Brand Around Like A Frisbee
Knowing what a brand is not
4- Filtering To Your Customers’ Unique Buying Advantages, Part 1Avoiding the most costly mistakes in business
5- Filtering To Your Customers’ Unique Buying Advantages, Part 2Avoiding the most costly mistakes in business
6- Beware Of Your Media Choices
Creating mind awareness and tracking responses
7- Getting To The Root Of Customer Service
Polished marketing goes well beyond the surface
8- Get Your Ducks In A Row Inside Out
The quickest way to kill your marketing plan
9- Maximize Your Marketing Plan Through Events
Increase Exposure Through Events sponsorships
10- It’s Past The Stroke Of Midnight…
Your marketing plan should move forward rather then retreat
11- Life’s Lessons Can Be Learned From Everyday Events
Twas the night before Christmas
12- Playing Darts In The Dark Will Hurt You
How to avoid making decisions by the seat of your pants
