Summer 2008: the whole world was captivated by the Summer Olympic Games in Beijing, China. Out of the thousands of hours of TV coverage, only a few seconds caught Malcolm Out Loud's attention...

The finals of the 4 x 100 m freestyle relay swim race. The American team pulled ahead by only 8/100th of a second and won the gold medal. That moment was truly exhilarating.

The extraordinary skills, determination, calm and focus the American swimmers demonstrated were a powerful inspiration: Why not apply that same approach to business? This had Malcolm Out Loud take a close look at why so many individuals and groups fail to reach the goals they set up for themselves.

So why the title?
The French swimming team's soundbite “The Americans? We’re going to smash them” made history and is a lesson to any individual or group about what winners are made of.

Buy SMASH The Competition now!

The inspiration: Watch this video

 
Here is a sampling of the book’s topics:

The 4 human ailments
 A straightforward and effective take on avoiding the 4 main pitfalls that hold individual and organizations back from greatness.  This book offers assessment tools and step-by-step action plans on how to cure these ailments and increase productivity, focus and ultimately, success in business and in life.

Take the free self-assessment.

Gold Medal Service
When one bad customer service experience can make headlines around the world, Gold Medal Service offers 5 simple but effective principles that can be applied to every business challenge:
 
1. Promise only what you can keep. Otherwise don't.
2. Know your product or service inside and out.
3. Handle every project, big or small with the utmost attention.
4. Bad news can actually be good news. Turn it into a positive.
5. Go the extra mile, whatever the situation is.

These 5 principles can be applied to a number of business challenges, which Malcolm Out Loud explores further in his book.

 
Reverse Expectations Model
Providing a guide to better planning and better results. By systematically integrating your customer’s expectations with your team’s expectations, more significant milestones can be set and effectiveness improved.